I see good examples of public relations almost everywhere I look (even when I think I’m not looking.) With so many brands fighting for my attention, I want to celebrate brands that I think deliver great public relations.
So what is great public relations?
1) A brand that gets my attention.
2) A brand that I connect with – I remember it for either a positive or negative reason. Yes, even a negative experience can be great public relations if it causes me to remember the brand. Too many brands are forgettable.
3) A brand that compels me to talk about it – for free!
In the spirit of great PR, I will announce a PR Winner of the Week and tell you what I think that brand got right. I hope you will join me in celebrating great PR each week. Look for the KandiKreatives PR Approved checkmark.
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[...] a brand has a great product that I can’t live without, I consider it a KandiKreatives PR Winner. Strip away the advertising, the relationship building, the customer service – when you strip [...]