Kandi's Korner - Blog

I was sitting on the couch in my pajamas on New Year’s Eve watching the Vols get whipped and laughing at the Chick-Fil-A cows when a commercial came on that seemed so familiar, I thought it was de ja vu. Someone was eating fast food and had experienced dramatic weight loss. Are you picturing Jared? Then let me introduce you to Christine, the new face of Taco Bell‘s drive-thru diet which advertises you can lose weight by ordering items off the Fresco menu.

When I recovered from the de ja vu experience, my next thought was gross. Maybe you can eat fast food and lose weight, but get real, fast food diets are not healthy. So I complained … to my husband … who was a victim of being the only person sitting in the room.

Two days later I was at a comedy show being entertained by Karen Fitzgerald when I found myself laughing at her bit on the Taco Bell diet. And then the lightbulb flashed. Taco Bell is a PR Winner. The company’s ad campaign is a 100% gimmick targeted to women on the go, and I disagree with it.

Yet, it’s stirred a national conversation. See what was reported by ABC News.

So, Taco Bell, while I think your food should be an occasional treat (hey, just because I’m not a fan of the concept of fast food doesn’t mean I don’t like the food) instead of a daily food staple, I do think you are a PR Winner. You got my attention, you made me emotional, and I am one of the people talking about it. Well done.

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This entry was posted on Monday, January 4th, 2010 at 9:49 pm and is filed under In My Opinion, Kandi's PR Winner of the Week, Public Relations, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.